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Blue Cross | What’s your Medicare personality?

With literally hundreds of Medicare plans to choose from, there’s always a risk of choosing one that doesn’t truly fit your needs. Blue Cross Blue Shield of Michigan wanted to remove the intimidation factor from the process with a series of six videos that highlighted six distinct personas. Consumers would typically relate to one persona in particular, significantly filtering down BCBS Medicare options to the small set of plans that will work best for them. This video, the most poignant of the six, features Marta’s story. Watch the video: http://bit.ly/2UqniiT

Project Roles
Copywriter, Creative Director
Blue Cross Blue Shield
Content Strategy, Copywriting, Scripting
Commercials - Video
Project Industries