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Aura

Aura is a set of wearable devices for expecting parents to explore communication, privacy, and affection. The project goal was to explore new meanings for emerging technologies that enhance our humanity. Much of the inspiration for the project was drawn by the narratives, participatory interviews and cultural probes of expectant couples from Spain, Italy, and South Africa — framed by sociological studies on surveillance, liminality, and comparative ethnography of the pregnant body. Aura is driven by a poetic attitude to provide an experience that is intriguing, mysterious and delightful. As such, the final design is archetypal — black and white, basic shapes, and common materials — and uses physical interactions to foster imagination and curiosity. The project was selected as a finalist for the Adobe Achievement Design Award in 2011, won the European Youth Award in 2012, was presented in several international events including Ambience11 at University of Borås (Sweden), and Fjord Design Kitchen in Berlin.

Project Roles
Art Director, Creative Director, Creative Technologist, Designer, Director
Company
Personal Project
Skills
Adobe Illustrator, Arduino, Cinema 4D, Conceptual, Design
Media
Apparel, Fashion Designs
Project Industries
Fashion, Hardware, Lifestyle, Technology
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