Life is full of awkward, embarrassing and downright uncomfortable moments. But while most people would slink away, head down, Sanuk wearers are able to own these moments and handle them with grace and wit. Why? Because Sanuk shoes are so damn comfortable that they give you the confidence and calmness you need to walk into any situation. #NeverUncomfortable
The campaign consisted of videos, print, digital, mobile, out-of-home and creative partnerships with internet influencers and content publishers.
- Project Roles
- Sanuk Shoes
- Conceptual, Copywriting
- Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Posters, Social Media Content, Television, Websites
- Project Industries
- Advertising, Fashion, Retail