A concept-vision and an app to help people who live with diabetes through disruptive service innovation.
Back in 2012, this was my first experience as a project lead. I was responsible for project management, content leadership for research and strategy, and client relationship.
The outcome of the project was a human-centered vision and strategy, and a set of concepts that were transformational for the organization: keeping the same goals, together we discovered new paths and metrics to get there.
The project created the necessary internal buy-in for the development of new businesses, including a remarkable focus on digital product development.
- Project Roles
- Project Manager, Strategist, UX/IA Designer
- Brand Strategy, Conceptual, Consulting, Design Strategy, Digital, Human-Centered Design, Management of Teams 1-10, SOWs, Strategy, User Research
- Service Designs, User Journeys
- Project Industries