In today's "can't stop, won't stop" culture, we often find ourselves compromising when it comes to meals - either skipping them entirely or resorting to fast, unhealthy options (hello, meeting leftovers!). But Soylent actually satisfies both our needs and wants with one bottle. The goal of this quirky little social campaign was to build brand awareness and product trial.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Commercials - Video, Social Media Content
- Project Industries
- Advertising, Beverage