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Soylent: Need/Want

In today's "can't stop, won't stop" culture, we often find ourselves compromising when it comes to meals - either skipping them entirely or resorting to fast, unhealthy options (hello, meeting leftovers!). But Soylent actually satisfies both our needs and wants with one bottle. The goal of this quirky little social campaign was to build brand awareness and product trial.

Project Roles
Copywriter, Creative Director
Conceptual, Copywriting, Creative Direction
Commercials - Video, Social Media Content
Project Industries
Advertising, Beverage
Soylent: Need/Want