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Vitaminwater “What’s next?”
First LatAm campaign built outside the USA for The Coca-Cola Company’s brand new Vitaminwater. The brief: position the brand to a premium tier and educate consumers. I worked on the pitch, the idea and the concept, shooting and post-producing the 8 TV ads for the region.
- Project Roles
- Creative Director
- Company
- Coca Cola
- Skills
- Art Direction, Creative Direction, Digital, Conceptual
- Media
- Advertising, Branded Content, Social Media Content
- Project Industries
- Beverage, Advertising