Okay
Vitaminwater “What’s next?”

First LatAm campaign built outside the USA for The Coca-Cola Company’s brand new Vitaminwater. The brief: position the brand to a premium tier and educate consumers. I worked on the pitch, the idea and the concept, shooting and post-producing the 8 TV ads for the region.

Project Roles
Creative Director
Company
Coca Cola
Skills
Art Direction, Creative Direction, Digital, Conceptual
Media
Advertising, Branded Content, Social Media Content
Project Industries
Beverage, Advertising