The Alida Hotel Branding
The essence of Southern hospitality, The Alida joins modern life with timeless charm on Savannah’s revitalized riverfront. Get to know the rich history of River Street while discovering a neighborhood that is industrious, flourishing and always evolving. Anchoring it all is The Alida, an inviting hideaway that offers travelers unparalleled access to Savannah’s local artists, makers and thinkers.
Alida Harper Fowlkes was a celebrated entrepreneur in Savannah, who also worked tirelessly to preserve its heritage. We celebrate the Alidas of our time: self made artisans who cultivate our city’s contemporary spirit while honoring its storied past.
Nostalgic and forward-looking, industrial and gracious, curious and always custom—The Alida welcomes you to experience the inspiring warmth and unpredictability that makes Savannah the true Hostess of the South.
This project was done at LMNOP Creative, and I served as art director, designer, and strategist on the project.
- Project Roles
- Art Director, Designer, Strategist
- The Alida Hotel
- Adobe InDesign, Brand Strategy, Creative Strategy, Design, Design Strategy, Strategy
- Brand Guidelines, Brand Identity, Branding, Visual Designs
- Project Industries
- Beer, Beverage, Lifestyle, Luxury, Restaurant, Retail, Travel/Tourism, Wine/Spirits