Kettner Coffee Supply is Nashville’s newest destination for titillating coffee, sweets, and subversion. Located in the east-end of Nashville, Tennessee, founder Hannah Schneider wanted to create a coffee shop unlike any she’d experienced before. Butter rose to the challenge, developing a brand identity on par with Kettner’s appetite for something memorable and unique. We created a risque identity replete with scantily clad illustrations and suggestive statements—tonally minimal with lively expression. Designing an experience that would resonate with the myriad creatives and young professionals flocking to Nashville, the brand celebrates nuances of Nashvillians, native and new, and Kettner’s female-led team; the brand is equal parts feminist, modern, and fun.The system touches key pieces of of the Kettner Coffee experience from cheeky coffee cups to a thought-provoking menu and soft serve container, as well as illustrative merchandise innuendos. The identity creates an experience as tempting and savory as the experience of sneaking out for o a mid-afternoon coffee or enjoying a forbidden treat.