Kindle Wake Screens
Call: Brands that would like to advertise on Amazon, whether it be digital display, Kindle wake screens, or interstitials, required an internal team to manage and modify their assets to perform seamlessly across multiple different digital end vehicles.
Response: As a member of Amazon’s Display Advertising Design and User Experience Team (ADX), my goal was to evaluate and work with brand’s assets to ensure their respective look and feels while also adhering to Amazon’s technical guidelines. There was also a strong user experience component when it came to evaluating whether assets were right for various different digital media/parts of the funnel.
- Project Roles
- Art Director, Content Strategist, Designer
- Adobe Photoshop, Digital Tech, Project Management