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Infiniti "Deja View"

DEJA VIEW WAS A BRANDED CONTENT FILM, CREATED TO HELP LAUNCH INFINITI’S Q50 LUXURY SEDAN. THIS ONLINE FILM COMBINED CLASSIC HITCHCOCK-STYLE NARRATIVE WITH ADVANCE VOICE-RECOGNITION TECHNOLOGY; ALL YOU NEEDED WAS A COMPUTER AND A PHONE. FILMED BY DIRECTOR PHILLIP VAN OVER SEVEN DAYS THOUGHOUT OREGON, WITH ADDITIONAL VOICE RECORDINGS BEING CAPTURED IN LOS ANGELES AND NEW YORK. THE STORY OPENS ON A COUPLE THAT WAKES UP ON THE ROAD WITH NO MEMORY AND A PUZZLE TO SOLVE. THE INTERACTIVE PRODUCTION COMPANY DINAH MOE COMBINED THE NUANCE VOICE-RECOGNITION TECHNOLOGY WITH VOIP TELEPHONE SERVERS TO CONNECT USERS TO THE FILM’S CHARACTERS. USERS COULD HAVE WELL OVER A THOUSAND DIFFERENT COMBINATIONS OF CONVERSATIONS WITH THE CHARACTERS, TO HELP THEM SOLVE THE PUZZLE. THIS PERSONALIZED AND TECHNOLOGY-FORWARD FILM, DUBBED ‘INNOVATIVE’ BY VARIETY, REFLECTED THE ATTRIBUTES OF INFINITI’S Q50 PERFECTLY.

Project Roles
Executive Producer
Company
Campfire
Skills
Producing
Media
Interactive Videos
Project Industries
Automotive
Infiniti "Deja View"