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NBA – Draft Design Concept

Our challenge was to create a flexible design system that would ignite excitement and anticipation around the NBA Draft events year after year. After developing two campaign concepts for the designers to work against, in the final hour I was asked by the ECD to create an additional design solution. In 12 hours I delivered the agency's recommended design concept titled "Center Court" and all creative assets.

Project Roles
Art Director, Creative Director, Designer
Carrot Creative
Conceptual, Design
Brand Identity
Project Industries
NBA – Draft Design Concept