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Budweiser \\ This is not a hobby

We put faces to the brand for Budweiser and told the stories of the hardworking people brewing the beer. A brand as big as Budweiser can feel impersonal and corporate to skeptics. Consumers outside the core superfans think it’s produced in faceless factories that are entirely automated. We wanted to reach these audiences with authentic stories of some of the real people behind the famous beer. Agency \\ VaynerMedia New York Creative Director \\ Ryan Murphy Associate Creative Director \\ Todd Bradley Copywriter \\ Chelsea Furlong Producer \\ Stoney Duckett

Project Roles
Creative Director
Company
Vaynermedia
Skills
Art Direction, Creative Direction
Media
Commercials - Video
Project Industries
Beer