Shell #MakeTheFuture

We used ludicrous analogies like kale ice cream and tiny wizards to explain the new energy tech Shell is investing a billion dollars to bring to market. We won a pitch to help make Shell’s long-running #MakeTheFuture brand campaign relevant to consumers. It’s tough to talk about technology, but when it’s obscure, complicated and a few years from our daily lives—that’s hard. We used a silly tone of voice and adorable analogies to make it fun to go deep with new energy tech. Agency \\ VaynerMedia London VP, Group Creative Director \\ Ryan Murphy Senior Creative \\ Dan Fryer Senior Creative \\ Gate Lambert Animation House \\ Aardman Animations

Project Roles
Creative Director
Creative Direction
2D Animations, Interactive Videos
Project Industries
Shell #MakeTheFuture