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Planned Parenthood Image Strategy

Planned Parenthood Association of Utah is a pro bono client of MRM McCann Salt Lake City. The Association was having trouble with the imagery for its We Won’t Go Back campaign that focused on the difficulties that women had to overcome before affordable healthcare. As a strategist, I noticed this issue and brainstormed with our creatives for imagery and copy just right for Utah’s political climate. This is what our amazing team came up with in coalition with McCann:

Project Roles
Content Strategist, Copywriter, Strategist
Company
Planned Parenthood Association of Utah
Skills
Comparative Analysis, Content Strategy, Copywriting
Media
Advertising, App Design, Illustrations, Large Format Photography (Digital), Photography, Visual Designs
Project Industries
Health/Pharma, Non-Profit
Planned Parenthood Image Strategy
Planned Parenthood Image Strategy
Planned Parenthood Image Strategy
Planned Parenthood Image Strategy
Planned Parenthood Image Strategy