JDA Rebranding Campaign
Take JDA, a legacy enterprise supply chain software company and let customers know they haven’t missed a step.
While Gartner and Forrester Research recognized JDA as a leader in just about everything supply chain, their brand perception was lacking.
A complete rebrand of JDA, refreshing their name, their logo, their digital assets, and creating a few TV spots.
I researched competitor messaging and white space analysis to find Blue Yonder positioning and helped identify brand pillars.
- Project Roles
- Blue Yonder
- Brand Strategy, Content Strategy, Research, Strategy, Creative Research, Creative Strategy
- Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Prototypes, Social Media Copy, Typography, Visual Designs, Corporate Events, Naming
- Project Industries
- B2B, Technology, Software