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Burrow / Good For Nothing

It's not every day that a client lets you tell them their product is good for nothing, but lucky for us Burrow did, because their direct-to-consumer couches are, indeed. I spent an amazing few months at Red Antler bringing this concept to life from start to finish with a tight team of smart people. The crown jewels of this campaign were a series of films about, well, nothing much, and a collection of beautiful photographs of couches, each one draped with humans heroically doing nothing and paired with inner-monologue headlines to match. These made their way into a system-wide NYC subway takeover, into social feeds, onto the sides of busses, into broadcast, and beyond. In a post-transaction survey, 60% of people credited their purchase to the subway ads, making the campaign as successful as it was fun to work on.

Project Roles
Copywriter, Creative Director
Company
Burrow
Skills
Conceptual, Copywriting, Creative Direction, Experiential, Outdoor
Media
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Lifestyle, Luxury, Startups
Burrow / Good For Nothing
Burrow / Good For Nothing
Burrow / Good For Nothing
Burrow / Good For Nothing
Burrow / Good For Nothing
Burrow / Good For Nothing
Burrow / Good For Nothing
Burrow / Good For Nothing