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Ready Rufus

INSIGHT: When your child has got a potentially life limiting condition, like Haemophilia, parents tend to wrap their kids up in cotton wool. If you empower kids (and parents) with knowledge we can help remove these limitations. IDEA: Meet Rufus. He is a plucky lil' guy who is always getting into trouble but when the chips are down he transforms into “Ready Rufus” - a problem solving sleuth. Really he's just helping kids be kids. We created two children's adventure story books for two ages ranges. Each story contains important lessons for children living with Haemophilia wrapped up in a “Scooby Doo” style adventure. In the back of each book fun games and activities reinforce the stories’ learnings. The books were even delivered to families in custom packaging which contained: our story book, A Kids Guide to Haemophilia, a Sleepover Checklist and a simple guide for “Making Up My Medicine” for parents.

Project Roles
Art Director, Creative Director
Art Direction, Conceptual, Copywriting, Creative Direction, Creative Strategy
Project Industries
Ready Rufus