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Mastercard/PGA Arnold Palmer Invitational

Mastercard asked us to find a way to illustrate just the speed and ease of their new contactless cards. They’re so fast, in fact, that you could theoretically help a complete stranger in a bind or pull together a quick surprise for someone you care about. So we teamed up with professional golfers Tom Watson and Justin Rose to apply some golf lingo to everyday acts of kindness. These 3 films were prepped and shot 6 days after they were written—and all 3 were captured in one crazy day of improvised comedy led by Brendan Gibbons at Station Films. All 3 ran on national broadcast in during coverage of the PGA Arnold Palmer Invitational.

Project Roles
McCann New York
Celebrity, Classical, Commercial, Filmmaking, Post-Production, Producing, Wrangling - Celebrities, Wrangling - Creatives
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Finance, Sports