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Embrace the Hate

We knew that introducing the new Dos Equis man wasn’t going to be easy. And we knew for sure that haters are gonna hate. Introducing Embrace The Hate - a 24/7 response service for all the less enthusiastic fans out there.

Project Roles
Art Director, Copywriter, Creative Director
Company
Havas
Skills
Art Direction, Copywriting, Creative Direction
Media
Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising
Collaborators