Nike Jordan Brand
In collaboration with Jordan Brand’s agencies we helped launch the Jordan Breakfast Club – a digital training program for elite athletes. We were tasked with creating an interactive experience and user journey that would engage athletes and prepare them for greatness, both physically and mentally. After winning a project based pitch, we helped Nike develop the preliminary creative strategy and user experience around the program.
Given the age and habits of our primary target, the entire program is delivered through Facebook Messenger. Workouts, inspirational content, and advice from world-class Jordan trainers are all accessible through the interactive chatbot.
( Athlete Imagery created by Nike )
( Video / TV created by W+K )
( Final site developed by R/GA)
- Project Roles
- Art Director, Strategist
- Brand Strategy, Content Strategy
- Interaction Designs, Social Media Content