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Prudential: The Race for Retirement

Americans aren't saving anywhere near enough for retirement. So we worked with Prudential to inspire everyone to save a little bit more. The Prudential Race for Retirement integrated campaign included TV, a 4.01K fun run, OOH, digital, radio, social and a MapMyFitness partnership. We asked everyone to take the pledge to save 1% more for retirement. Within a month of launch, Americans had collectively pledged to save an additional $1 billion.

Project Roles
Copywriter, Creative Director
Company
Droga5
Skills
Copywriting, Creative Direction
Media
Advertising, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Events
Prudential: The Race for Retirement
Prudential: The Race for Retirement
Prudential: The Race for Retirement