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McDonald's: Classics with Bacon

McDonald’s launched their Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captured an authentic voice for the brand, the target and the featured influencers. Unique native content was also created by Amber Liu and Mike Bow for their respective YouTube channels, garnering impressive earned media.

Project Roles
Art Director
IW Group
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Broadcast, Celebrity, Commercial, Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Design, Food, Mobile, Multi-cultural, Post-Production, Scripting, Social, TV
Advertising, Branded Content, Commercials - Broadcast, Motion Graphics, Social Media Content
Project Industries
Advertising, Restaurant
McDonald's: Classics with Bacon