Dell Spider-man Scramble

To generate buzz for the new Dell Inspiron Series of gaming laptops and to take advantage of Dell’s partnership with Sony’s upcoming Spider-Man reboot we created an interactive experience in Times Square where users could remotely connect to a billboard sized video game using their phones. The users in Times Square would then become Spiderman in real-time on the billboard and race up the side of the buildings competing head to head with other users in who had connected their devices.