Legoland Florida Beach Retreat Branding

Built for kids is LEGOLAND Florida's motto and for their newest hotel's design ecosystem we really wanted to have that shine. So we created a wacky, fun, character driven design system to propel LEGOLAND Florida Beach Retreat's opening.

Project Roles
Designer, Art Director
Company
VML
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction
Media
Brand Identity, Branding, Illustrations
Project Industries
Advertising
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
Legoland Florida Beach Retreat Branding
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