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Alzheimer's Awareness

Alzheimer's disease doesn't just affect old-timers; in fact, it can actually be detected 15-20 years before any noticeable symptoms. The goal of this spot was to create awareness about the disease and current advances in reasearch that will eventually lead to better treatments. Creating a memory game in paper stop motion was an engaging way to bring the message to life.

Project Roles
Art Director, Creative Director
Company
FCB West
Skills
Art Direction, Creative Direction, Design
Media
Commercials - Broadcast
Project Industries
Health/Pharma
Collaborators