Seamless How New York Eats

Seamless is the foundation of how people eat in New York City. They deliver the food that fuels this city day in day out. How New York Eats reinterprets some of New York’s cultural tropes to demonstrate that Seamless has and forever will feed this city and propel it towards greatness. All of it supported by an OOH campaign meant to appeal to the no-nonsense nature of New Yorkers, using humor and typography inspired by classic New York restaurant signage.