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STACKT Market

I was commissioned to create a suite of branded content, animated vignettes and digital paintings for the opening launch of Toronto's mixed-use, arts-focused venue, STACKT Market, In translating the challenge of interpreting STACKT's foundational inquiry to "Discover what STACKT contains" - I first needed to create a conceptual language where the visuals could move with fluidity. The space has a naturally open and communal feel - navigating enclosed, intimate spaces and exposed, transitional areas - to me, this reworking had to be spoken about as a bridge between old and new. Because, while the industrial frame and aesthetic of the space is contemporary, the ideology of gathering, the resulting inspirational feedback loops and fostering of emergent talent alongside established is, at its core, a very warm, human and traditional approach to encouraging the groundswell of community and movement. As someone who has been both a resident and tourist in Toronto, it felt important to emphasize this conversation between what is to come and what came before - a New Renaissance. Incorporating images photographed in environments that birthed classical art and superimposing the forms and architectural linearity of the venue's stacked shipping containers - using both analog and digital manipulation techniques - it felt like a proper ritual to honour (in full circle) how the space has come to be. As one of the emerging spaces of inclusivity and diversity in the presentation of what is housed there, in the images where the containers are unobscured, it was important to highlight the human representations as free, open and unformed - because, to me, this space has the possibility to nurture these beliefs within the larger 'cosm of how space can transcend structure and become an ideal. Component parts from each composition were then extracted, glitched and extruded to create a secondary series of video and GIF animations to be distributed throughout the social channels, projections and interior screens.

Project Roles
Animator, Art Director, Artist, Photographer
Company
STACKT Market
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Consulting, Content
Media
3D Animations, Advertising, Architectural Visualization, Art, Branded Content, GIFs, Large Format Photography (Digital)
Project Industries
Advertising, Lifestyle, Restaurant, Retail, Travel/Tourism
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market
STACKT Market