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FDA The Real Cost – Creatures

At-risk teens believe addiction and smoking-related death and disease only effects older, long-time smokers. Instead of focusing on physical health risks teens feel immune to, this campaign brings the dangers of smoking to life in ways teens can easily relate to – through fear of an unknown threat. If you knew the dangers of cigarette smoking, you’d run like hell.

Project Roles
Art Director, Creative Director
Company
FCB NEW YORK
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast, Commercials - Video, Interactive Videos, Social Media Content, Websites
Project Industries
Government
FDA The Real Cost – Creatures
FDA The Real Cost – Creatures