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Zalando – Scream Of Joy

Leveraging a brand testimonial in an astonishing way to create brand awareness: Zalando, the biggest online fashion store in Europe, had a problem in Italy: people did not trust online shopping. So, the client asked us to promote the advantages of online shopping on one condition: to use Rosella Brescia, a well-known and trusted Italian singer and actor. We took this challenge and turned it into an advantage – by playing with her voice. This way we achieved both: gaining attention for Zalando and confidence in online shopping. As always for Zalando – the happy woman screams of joy at the end.

Project Roles
Art Director, Copywriter
Company
Jung Von Matt
Skills
Art Direction, Celebrity, Conceptual, Copywriting
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy
Zalando – Scream Of Joy