Mercedes-Benz – Look to the Side
Showcasing a complex product feature in the most simplified way: The blind spot assistant is a radar sensor system that monitors the area around your car and warns you if it detects a car in your blind spot. Sounds complicated to communicate, unless you simplify it so people understand at first sight that it helps drivers look straight ahead and to the side at the same time.
- Project Roles
- Art Director, Designer
- Jung Von Matt
- Art Direction, Conceptual, Design
- Posters, Social Media Content
- Project Industries