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Hershey's Gold Bar

The campaign for the first new Hershey bar in 22 years, Hershey's Gold Bar. The idea was to start out with a monolithic, larger than life object, emerging from the primordial gold. I definitely referenced some of the cinematography from 2001: A Space Oddysey to set the tone for the first half of the spot. The monolith then breaks apart, beginning the faster paced, fun half of the spot with the callouts creamy, buttery, and blingy.

Project Roles
Art Director, Designer
Company
Hershey
Skills
2D, 3D, Art Direction, Design, Lighting, Modeling
Media
3D Animations
Project Industries
Advertising
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar
Hershey's Gold Bar