adidas Laser Animations

Art directon for experimental Badge of Sport animations in collaboration with laser and special effects artist Zak Forrest. The excercise resulted in a seemingly endless collection of in-camera renders of the adidas badge, later applied in a variety of ways: as stand alone animations in brand films, and utilized in-situ, projected on basketball courts and gyms. The initial concept was to amplify the progress of the brandmark’s recognition as well as experiment with a more playful approach. The following are some stills from a test shoot/application following the initial exploration.

Project Roles
Art Director
Art Direction, Conceptual
Branded Content, Concept Art, Experimental Films
Project Industries
Advertising, Lifestyle, Sports
adidas Laser Animations
adidas Laser Animations
adidas Laser Animations