#wemakehappy campaign for Kipling

Kipling has asked us to create an integrated campaign to promote their new brand identity.
We have collaborated with known influencers based in London and helped them produce their own content (videos, photo reportages, poems, art). Their brief was to create content that sends a personal message to someone special to them. The content has been shared through social media platforms and reached thousands Londoners, encouraging them to do the same by sending a message to someone special through the #wemakehappy digital campaign. All messages written became a part of an artful colourful balloon installation on London's South Bank.

The #wemakehappy campaign consists of an interactive digital experience, online films, an integrated social media strategy, social content assets, influencers management and seeding, and big event on South Bank in a form of an artistic installation.