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It's On Us | Tumblr + Champions of Change

How do you create art as a visual protest? How do you create work that tackles difficult subject matter, yet still resonates with the community? These were just a few of the questions on our mind when we were invited to The White House to help on Joe Biden & Obama's campaign to stop sexual assault. We attended the "Champions of Change" conference with activists, sexual assault survivors, and lawmakers, hosted by VP Joe Biden. After learning of their stories, doing extensive research, and studying the co-ed culture on campuses our team delivered powerful pieces. The art was impactful and sharable, a difficult cord to strike in the world of social good. The content was shared on It's On Us tumblr page, The White House official channels, and curated into a Sponsored Day on Tumblr. The content was part of a targeted awareness strategy, spreading the word that everyone has the right to feel safe, supported, and seen.

Project Roles
Content Producer
Company
The White House
Skills
Creative Direction, Creative Strategy, User Research, Wrangling - Creatives
Media
2D Animations, 3D Animations, GIFs, Photo Illustrations, Photographs
Project Industries
Non-Profit
It's On Us | Tumblr + Champions of Change
It's On Us | Tumblr + Champions of Change
It's On Us | Tumblr + Champions of Change
It's On Us | Tumblr + Champions of Change
It's On Us | Tumblr + Champions of Change
It's On Us | Tumblr + Champions of Change
It's On Us | Tumblr + Champions of Change
Collaborators