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Cloetta Fazer Campaign

Cloetta Fazer is the leading Nordic confectionary manufacturer. They were introducing new smaller sized bags of some of the favorite candies, and wanted to do a press campaign about it. With a less is more approach, this series of newspaper ads fill the pages with product in real-life size. How can you not think of candy and add it to the cart, when it's right under your nose? According to researched effectiveness rates, people couldn't.

Project Roles
Art Director, Designer
Company
Cloetta Fazer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design, Food, Human-Centered Design, National / International, Print, Studio, Styling
Media
Advertising, Photo Illustrations
Project Industries
Advertising, Packaged Goods
Cloetta Fazer Campaign
Cloetta Fazer Campaign
Cloetta Fazer Campaign
Cloetta Fazer Campaign
Cloetta Fazer Campaign
Collaborators