Visual identity refresh, website strategy and design for a disaster relief organization
Operation USA is a Nobel Peace Prize winning international disaster relief and development organization. They needed a new website to freshen up their identity, to explain their work more efficiently, and to streamline the communications workflow.
The minimalist design steps back giving space for the vibrant photography from the organization’s archives and drawing focus to content. The custom built responsive website is an agile collection of easily updatable modules, allowing the staff to quickly react to world events online while focusing on the more pressing relief work.
- Project Roles
- Art Director, Creative Director, Designer, Editor (Brand/Content), UI Designer, UX/IA Designer
- Operation USA
- Adobe Illustrator, Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design Strategy, Editorial, Language: English, Low Budget, Mobile, National / International, Photojournalism, Research, Wordpress
- Brand Identity, Branding, UI Design, User Journeys, UX Designs, Visual Designs, Websites, Wireframes, Wordpress Sites
- Project Industries
- International, Non-Profit