Kiehl's Youth Dose
We created a hyperbolized world to show the craziness of modern beauty regimens in contrast to the simplicity of Kiehl's Youth Dose. I was really into Vaporwave at the time, so I insisted upon having a lot of involvement in the Art Direction. With a 90k budget and very few eyes on us while making it, this is what came out.
- Project Roles
- Art Director, Copywriter
- Art Direction, Conceptual, Copywriting
- Project Industries