MUSEUM, an initiative founded by PLAYLAB, INC., is an ongoing project which highlights the cultural impact of our worlds' museums and their cultural context through the medium of merchandise. Wikipedia says a museum is an institution that cares for artifacts of cultural importance. This museum just cares for the artifacts of museums.
Each edition showcases a chosen museum by appropriating its institutional brand language and applying them to apparel, leaving only the word 'museum'. Through a small but subversion action, MUSEUM promotes museums in a way we believe furthers a conversation about their importance in culture.
- Project Roles
- Designer, Photographer
- PLAYLAB, INC.
- Apparel Design, Art Direction, Design, Fashion, Research
- Project Industries