Carl's Jr. x Black Ops III Twitch Stream
Carl’s Jr. partnered with Call of Duty’s, Black Ops III, to create the #UltimateCarePackage featuring the Tex Mex Bacon Thickburger. C.o.D’s first in-game integration with a quick service restaurant included in-game "ketchup, mustard and pickles" weapon camouflage, personalized in-game calling cards and free in-store food.
We were tasked with developing social support for the #UltimateCarePackage so we created a social campaign on Twitch that merged the famous gamer, Swiftor, with the spot's gorgeous Charlotte McKinney, to create a live, 2 hour gaming event viewed by 100,000 people.
- Project Roles
- Carl's Jr.
- Conceptual, Copywriting, Social
- Social Media Content
- Project Industries
- Restaurant, Advertising, Gaming