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Carl's Jr. x Black Ops III Twitch Stream

Carl’s Jr. partnered with Call of Duty’s, Black Ops III, to create the #UltimateCarePackage featuring the Tex Mex Bacon Thickburger. C.o.D’s first in-game integration with a quick service restaurant included in-game "ketchup, mustard and pickles" weapon camouflage, personalized in-game calling cards and free in-store food. We were tasked with developing social support for the #UltimateCarePackage so we created a social campaign on Twitch that merged the famous gamer, Swiftor, with the spot's gorgeous Charlotte McKinney, to create a live, 2 hour gaming event viewed by 100,000 people.

Project Roles
Copywriter
Company
Carl's Jr.
Skills
Conceptual, Copywriting, Social
Media
Social Media Content
Project Industries
Restaurant, Advertising, Gaming