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La-Z-Boy Urban Attitudes Launch

To relaunch the Urban Attitudes collection by La-Z-Boy, we created a campaign that shows how this entirely mix-and-matchable furniture collection gives women the confidence to easily design a living room to be proud of. We created 2 TV spots, with accompanying print, digital and social content, that focuses around our two hero ladies: a mom and a young woman who's never been able to match - even a pair of socks.

Project Roles
Copywriter
Company
La-Z-Boy
Skills
Broadcast, Conceptual, Copywriting, Digital, Print, Social
Media
Commercials - Broadcast
Project Industries
Retail, Advertising