Ikara.

Discipline:
Naming // Branding

Challenge:
To emphasise a sense of place and craftsmanship for an Australian leather goods business to bring the opulence and wildness of the Flinders Rangers to Sydney.

The name “ikara’, translated from the local Aboriginal Nukunu people, means meeting place. Therefore, the brandmark was developed to illustrate the meeting place of using traditional materials with modern techniques to create the kangaroo leather goods.

Most importantly, the brandmark had to depict the beautiful ruggedness of the Australian outback to attract a the tourism sector. So that a consumer would return home with their purchase and keep a piece of Australia with them forever.