Frankley

Discipline:
Naming // Branding // Web // Packaging

Challenge:
To create an organic feel without being confined to traditional visual tactics.

Frankley is an 100% Australian brand specialising in Kangaroo meat for animal consumption.

The brand is built around the flower graphic aptly named Kangaroo’s Paw. The contrast between the bold colours, brandmark and the delicate flower pattern creates a distinctive language that embodies the delicateness yet confidence of the product.

The project entailed a new brandmark, a series of packaging, the website, the shipping packaging and various supporting collateral.