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Cisco - SP Advantage introduction video

To sell its new SP Advantage service, Cisco needed to rapidly connect with the target market’s biggest fear: downtime. Using carefully selected stock videography, I edited together a montage to set up the criticality of network reliability—and then show the consequences when the network goes down. With overlays and other motion graphics consistent with Cisco’s exceptionally strict style guidelines, I presented some eye-opening statistics and then showed how SP Advantage offers a complete solution.

Project Roles
Designer, Director, Editor (Film/TV), Motion Designer
2D, Adobe Illustrator, Art Direction, Design, Editing, Final Cut Pro, Motion
Commercials - Video
Project Industries
Hardware, Software, Technology
Cisco - SP Advantage introduction video