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FRESH MINT RUSH CAMPAIGN

Art direction and design of Sugar Mint Rush campaign, a 24-hour moisturizing lip treatment that delivers a burst of cooling minty freshness. Imagery features vibrant colors, product ingredients and textures, and playful model imagery to evoke a sensorial experience. To promote the exclusive launch in Sephora, I was responsible for all in-store graphics at multiple touch points where lip products are sold in the store. Developed a takeover of the lip endcap to highlight the product launch, co-op beauty on the fly towers, and custom acrylic tester units where consumers are encouraged to try the product.

Project Roles
Art Director, Designer
Company
Fresh, LVMH
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Design, Print, Retail
Media
Advertising, Branding, Retail Designs
Project Industries
Advertising, Beauty, Retail
FRESH MINT RUSH CAMPAIGN
FRESH MINT RUSH CAMPAIGN
FRESH MINT RUSH CAMPAIGN
FRESH MINT RUSH CAMPAIGN