FRESH MINT RUSH CAMPAIGN

Art direction and design of Sugar Mint Rush campaign, a 24-hour moisturizing lip treatment that delivers a burst of cooling minty freshness. Imagery features vibrant colors, product ingredients and textures, and playful model imagery to evoke a sensorial experience. To promote the exclusive launch in Sephora, I was responsible for all in-store graphics at multiple touch points where lip products are sold in the store. Developed a takeover of the lip endcap to highlight the product launch, co-op beauty on the fly towers, and custom acrylic tester units where consumers are encouraged to try the product.