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DKNY - SS16

The Spring Summer 2016 collection and campaign is the 1st to be created by the hands of the brands new Creative Directors: Dao-Yi Chow and Maxwell Osborne. My role was to further develop and visualize who the New Modern DKNY woman is: multidimensional, one who balances all versions of herself with DKNY. She embodies the new generation of powerful. For me, this was a dream role. I had for many years looked up to the new Creative Directors, Dao-Yi & Maxwell, for what they do creatively, and especially for who they were as people. My experience working on fashion lifestyle brands, and as a self-defined, career driven woman living in NYC, all collided. dkny cd(s) + designers: Dao-Yi Chow + Maxwell Osborne design dir.: Hector Muelas cd: Nick Vogelson ph: Lachlan Bailey m: Adrienne Juliger my role: Concept + Art Direction + Design

Project Roles
Art Director, Content Producer, Designer
Company
NVA - Document Journal
Skills
Art Direction, Creative Direction, Creative Research, Creative Strategy, New Business
Media
Brand Films, Branded Content, Fashion Designs, Advertising, Brand Identity
Project Industries
Advertising, Fashion
DKNY - SS16