DKNY - SS16

The Spring Summer 2016 collection and campaign is the 1st to be created by the hands of the brands new Creative Directors: Dao-Yi Chow and Maxwell Osborne.

My role was to further develop and visualize who the New Modern DKNY woman is: multidimensional, one who balances all versions of herself with DKNY. She embodies the new generation of powerful.

For me, this was a dream role. I had for many years looked up to the new Creative Directors, Dao-Yi & Maxwell, for what they do creatively, and especially for who they were as people. My experience working on fashion lifestyle brands, and as a self-defined, career driven woman living in NYC, all collided.

dkny cd(s) + designers: Dao-Yi Chow + Maxwell Osborne
design dir.: Hector Muelas
cd: Nick Vogelson
ph: Lachlan Bailey
m: Adrienne Juliger
my role: Concept + Art Direction + Design