Adidas X Alexander Wang

Every major fashion brand struggles with the same issue: bootleggers. Black market resellers who sell counterfeits on the street and out of unmarked trucks. So when Alexander Wang wanted to launch his new limited edition collaboration with Adidas Originals, we didn't try to combat the counterfeit culture – we embraced it.

Project Roles
Copywriter
Company
Johannes Leonardo
Skills
Conceptual, Copywriting
Media
Advertising, Events, Installations, Posters, Retail Designs
Adidas X Alexander Wang
Support