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Fender Jaguar Awareness Email

We started a series of "awareness" emails to dive a little deeper into each Fender body style. For this, I worked with an Art Director to concept out the flow and layout, then wrote everything within. This included a decent amount of research into the history of the Jaguar and what makes it special. And in the end, it was one of the most successful emails we'd ever sent out in terms of open and clickthrough rates.

Project Roles
Copywriter, Editor (Copy)
Company
Fender
Skills
Conceptual, Copywriting, Creative Research, Creative Strategy, Editing
Media
Advertising
Project Industries
Advertising, Music, Packaged Goods
Fender Jaguar Awareness Email
Collaborators