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Beetle Launch Campaign for the Chinese market

After creating the new look plus all campaign assets for the worldwide launch of the iconic VW Beetle, we got to go to China to create print and OOH ads for this market specifically. Photography: Nick Meek

Project Roles
Creative Director
Company
Volkswagen
Skills
Creative Direction
Media
Photography
Project Industries
Advertising
Beetle Launch Campaign for the Chinese market
Beetle Launch Campaign for the Chinese market
Beetle Launch Campaign for the Chinese market
Beetle Launch Campaign for the Chinese market