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Tide - Pop Around The Clock

Tide was launching a new laundry pod that packed 24 hours of Febreze freshness into every wash. We worked with director Filip Engstrom and photographer Liz Von Hoene to create worlds where freshness literally “Popped Around the Clock.” As the art director, I oversaw all of the design and helped create everything from the fanatically fresh dress, to the miniature cities, to neon light structures to the animated flowers. We even worked with Massive Music to freshen-up the oldie but goodie “Rock Around the Clock.” Good luck getting that one out of your head.

Project Roles
Art Director, Creative Director
Skills
Art Direction, Creative Direction
Media
Advertising, Commercials - Broadcast, Motion Graphics, Set Designs, Magazines
Project Industries
Advertising, Lifestyle, Packaged Goods
Tide - Pop Around The Clock
Tide - Pop Around The Clock
Collaborators