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Ziploc - Little Beasts

Ziploc wanted to let millennial parents know that they understood how...interesting...life becomes when you've got kids. and that, where they can be, they're there And remind them that a Ziploc bag of snacks or toys can often (but not always) help the situation. This digital and social campaign should be pretty relatable to anyone with kids, knows someone with kids, has ever seen a kid, or been a kid themselves. The original set of videos racked up 25+ million views, sparked some fun social conversation, redirected the brand's priorities, and spawned a follow-up set of Little Beasts videos with a back-to-school theme. My role on this project was coming up with the concept, developing the series idea, selling it in to the client, outlining the storylines for each video (we hired improv actors & went unscripted for dialogue), and handing it off to a staffed team for production (I was freelance for this project).

Project Roles
Copywriter, Creative Director, Writer
Energy BBDO
Brand Strategy, Comedy, Conceptual, Content, Copywriting, Creative Direction, Creative Strategy, Entertainment, Low Budget, Wildlife
Advertising, Brand Films, Branded Content, Commercials - Video, Social Media Content
Project Industries
Advertising, Entertainment, Lifestyle, Packaged Goods